15 enero 2021 | Internacional, Internet

Cuatro pasos principales que las empresas pueden seguir para poner en práctica un enfoque de Economía Circular

Por  Karolin Frankenberge y Fabian Takacs.

To tackle urgent planetary challenges such as resource depletion and climate change, we need to fundamentally rethink the way we do business in industrialized systems. One model that holds great promise is the circular economy (CE) — instead of digging up materials, using them once, and then throwing them away, companies in a CE recapture the enormous volume of resources in their value chain in order to use them again and again.[…]

Step 1: Close the Loop

Closing the loop is an essential first step in realizing a CE. Simply put, the CE model requires companies to change from a Take-Make-Use-Dispose linear value chain to a Take-Make-Use-Recover circular value chain. […]

Step 2: Improve the Loop

This step ensures that the circular offering contributes to solving environmental problems, therefore reducing the amount of resources and slowing down the flow of resources in the loop. This includes patterns like reparability, local production, and the use of renewable energies.[…]

Step 3: Monetize the Loop

After having closed and improved the loop, the next pressing question you should ask yourself is how to capture the value of the circular product. One such revenue model is performance-based contracting, which essentially means that customers only pay for the performance of a product but not for the product itself. […]

Step 4: Excite the Loop

The aim of this step is to create attractive value propositions which go beyond the fact that the product is circular. Experience selling, for example, describes how a company can create additional value for its customers by offering not only the product but an entire experience with its product, which can lead to higher customer demand. California-based Patagonia is known worldwide for its experience selling pattern.[…]

Fuente: Harvard Business Review


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